Joella Benson Loan Officer
Joella Benson is a senior loan officer with Town Square Mortgage, based in Dallas, which serves all of Texas and 13 other states. Her professional image required differentiation from the Branding standardization of her company, positioning her as one of the top producers in the local industry with national influence. She was also required to design a visual communication plan highlighting her team’s work, emphasizing efficiency, customer service, and personalized follow-up with each client.
Andrea Chavarría Realtor®
Andrea is a professional Realtor® serving the Dallas-Fort Worth area and some areas of Houston, Texas. Her image is very important for doing business, so she required a logo that reflects her quality of service and a visual identity that conveys her passion for helping the Hispanic community in the world of real estate.
AGP Solutions
AGP Soluciones is an engineering company that installs high-tech electrical and electronic equipment for alternative energy and liquefied gas. Its identity began as the reflection of a personal business that, over time, became the main business unit of an organization with more than 15 people. It needed a comprehensive redesign that first ensured the business definitions and then developed its entire visual language on a solid and contemporary brand strategy.
Cleannesy LLC
A new player in the cleaning industry recently approached Kreathink, requesting assistance in developing their company identity. The client recognized the importance of establishing a solid brand presence in a competitive market.
Alicia Treviño International
Alicia Treviño is a public person looking for her name and brand to reach a new level in the world of Real Estate. This agent-broker needed to promote a more professional and corporate image to get a global audience. The brand’s main objective was to achieve a market value that would allow it to be in the eyes of national companies and join their select club of subbrands or teams.
Furthermore, a branch of her business attends international markets, so this project not only had to anchor itself to the American narrative but also break the barriers of language and cultural perception.
Sociable loans
For “Sociable Loans”, we developed a presentation and graphic style that communicates efficiency and accessibility in the lending sector. This design reflects the company’s vision of providing simple financial solutions, using calm colors and clear graphic elements to convey confidence and professionalism, supporting its goal of being a reliable ally in the financial management of its clients.
Terratino Brand
El Territorio Latino (The Latin Territory) is a company that started as a Real Estate Broker. Over time, it created a space where clients and agents could exchange information, prepare their way to buy and invest in a property, and finally build a long-term relationship that generates not only more outstanding transactions but loyalty to a brand within a market that, sometimes times it is overlooked in the United States.
The need was to integrate all the business units in one place and convert Terratino Real Estate into Terratino Multiservicios with the promise that each family could find accessible services that simplify their lives, all in the same place.
Fundity Capital
Fundity Capital needed to establish a powerful business image quickly to raise funds from private investors. The company specializes in funding loans for out-of-the-market homebuyers. One of the owners has a professional background as a trader and loves the idea of cryptocurrencies. The other owner is passionate about technology. We used these concepts as a starting point for designing and developing the project.
La Metro Brand
After 29 years of history, the Instituto Metropolitano de Diseño (Quito, Ecuador) needed to reflect a new vision: A world that evolves based on education and talent management. The academic center is the first -and only- design-specialized institution in the country, and that added significant complexity to the challenge: a design for designers.