Alicia Treviño International

Case Study

Alicia Treviño International

Brand Identity Development, Rebranding

Alicia Treviño is a public person looking for her name and brand to reach a new level in the world of Real Estate. This agent-broker needed to promote a more professional and corporate image to get a global audience. The brand's main objective was to achieve a market value that would allow it to be in the eyes of national companies and join their select club of subbrands or teams. Furthermore, a branch of her business attends international markets, so this project not only had to anchor itself to the American narrative but also break the barriers of language and cultural perception.

We undertook a thorough rebranding process that began with an internal business analysis and was followed by structuring the corporate and human culture. We designed visual systems that would enable the adoption and development of a unique visual language and provide value over time, both internally and externally, to the company.

This rebranding project was developed in three phases, including the redesign of the logo and its core elements, a general style guide covering everything related to business communication, and the Branding process. This allowed Alicia (its CEO) and his entire team to leave their own story on paper for the first time.