We solved this project through a niche study, with which we detected the most common characteristics among the companies in that universe. We designed a workshop with the workers to learn about and verify AGP’s work philosophy, and finally, we developed two aesthetic concepts that would regulate the visual language.

The result was a clear, easily comprehensible identity that managers could confidently use to bring consistency to all of the company’s internal and external communication. This also paved the way for new business partnerships with other complementary companies, and we implemented a digital image development plan to ensure that in the near future, AGP Soluciones would convey a more comprehensive brand message.