Case Study

La Metro Brand

After 29 years of history, the Instituto Metropolitano de Diseño (Quito, Ecuador) needed to reflect a new vision: A world that evolves based on education and talent management. The academic center is the first -and only- design-specialized institution in the country, and that added significant complexity to the challenge: a design for designers.

With a team of 4 brand experts and eight additional professionals from different areas, the solution was a complete rebranding project that included internal and external research, audience insights, brand strategy, identity, experience design, and student focus groups to understand that the new drive concept was “Poder Ser” (We Can Be). A place where the designers can be whatever they want to be.