Include:
■ On-boarding meeting
■ Dedicated Account Executive
■ Dedicated Creative Team
■ Brand Core (Business Definitions)
■ Analysis of the current state
■ Market/Niche Research
■ Internal Communications Structure
■ Communications Strategy
■ Media & Technologies
■ Channels Mix (digital & traditional)
■ Tone & Voice (+Protocols)
■ Brand Architecture
■ Personnel Hierarchy
■ Metrics and Evaluation (KPIs)