Case Study

Maywa Purple Food

Pannostro is a coffee shop located in Quito, Ecuador. They have developed an award-winning product line that uses purple corn flour as the main ingredient. They needed a visual language to make these products stand out on their current menu while still staying conceptually connected to the leading brand. These products are seasonal.

Our approach to this project was a collaborative one, starting with an in-depth research of traditional Ecuadorian food (Andean) and culminating in a mood board that captured the essence of the proposed visual language. In the second phase, our team worked closely with the chef, gaining a comprehensive understanding of the product manufacturing and life.

We came up with a modern design with stylish decorations that remember the Republican era. The well-known historical old Quito city was also an inspiration for this product line development.

Maywa by Kreathink