TSM® Talent Rewards
Town Square Mortgage is a lender in more than 13 states nationwide. It has more than 140 Loan Officers and Loan Originators who compete month after month to be the best professionals in their niche. The company needed a brand loyalty strategy accompanied by a merchandising plan that would encourage employees to improve their production and boost relationships with their clients.
Joella Benson Loan Officer
Joella Benson is a senior loan officer with Town Square Mortgage, based in Dallas, which serves all of Texas and 13 other states. Her professional image required differentiation from the Branding standardization of her company, positioning her as one of the top producers in the local industry with national influence. She was also required to design a visual communication plan highlighting her team’s work, emphasizing efficiency, customer service, and personalized follow-up with each client.
Andrea Chavarría Realtor®
Andrea is a professional Realtor® serving the Dallas-Fort Worth area and some areas of Houston, Texas. Her image is very important for doing business, so she required a logo that reflects her quality of service and a visual identity that conveys her passion for helping the Hispanic community in the world of real estate.
MyRefer.me
MyRefer.me was an application in development that solved the problem of monetizing referrals by building a community of professionals in the finance industry.
Our approach to this web app was comprehensive, covering everything from defining its identity, logo design, and style development to intervening in the development of interfaces and user experience. This thoroughness ensured every aspect of the project was carefully considered and executed.
AGP Solutions
AGP Soluciones is an engineering company that installs high-tech electrical and electronic equipment for alternative energy and liquefied gas. Its identity began as the reflection of a personal business that, over time, became the main business unit of an organization with more than 15 people. It needed a comprehensive redesign that first ensured the business definitions and then developed its entire visual language on a solid and contemporary brand strategy.
Maywa Purple Food
Pannostro is a coffee shop located in Quito, Ecuador. They have developed an award-winning product line that uses purple corn flour as the main ingredient. They needed a visual language to make these products stand out on their current menu while still staying conceptually connected to the leading brand. These products are seasonal.
Mamcorp Group
An import and export company in Quito, Ecuador, ordered a complete rebranding process and a new brand architecture design to support its product line expansion. It also needed a complete redesign of its website, stationery, and signage. The requirement came with a conceptual challenge: give the company a professional image that transmits speed, knowledge, technology, and service quality in the import and export niche.
Lugary Awareness Campaign
Lugary is a Real Estate Broker that started operations in 2021 with five agents in the rooster. After working with their brand, they asked Kreathink to explore the Dallas-Fort Worth market with an advertising campaign. The main goal was to test and improve the brand’s messaging to adjust to the Hispanic audience and connect their brand funnel and customer service.
Cleannesy LLC
A new player in the cleaning industry recently approached Kreathink, requesting assistance in developing their company identity. The client recognized the importance of establishing a solid brand presence in a competitive market.
Terratino Website
Terratino is a recognized brand established in Dallas, Texas, that helps the Hispanic community buy properties, connect with professionals to start or improve businesses and find solutions to everyday business needs.
The client needed a website that would help users navigate cataloged services, request quotes or estimates, and learn about financial and real estate processes.
