Paredes & Asociados

A law firm in Quito, Ecuador, celebrated its 20th anniversary of serving corporate cases and business-to-business related matters. They wished to update their image to align with the inclusion of a new generation of lawyers. In partnership with the World Trade Center brand, they aimed to look trendy and international.


Trendo Market was a magazine that showcased trends and market research towards business innovation. As an experiment, it was founded to be a medium for our clients to advertise themselves to a creativity-minded audience.

La Metro Brand

After 29 years of history, the Instituto Metropolitano de Diseño (Quito, Ecuador) needed to reflect a new vision: A world that evolves based on education and talent management. The academic center is the first -and only- design-specialized institution in the country, and that added significant complexity to the challenge: a design for designers.

Design Thinking Social

La Metro planned to be part of one of Ecuador’s most influential design events called Cromía. For that event, the university authorities wanted to show every achievement of the last five years with a social context that shows why Design must be a part of people’s lives.

Metro Design Week

The Metro Design Week is an annual event that includes conferences, exhibitions, workshops, artistic and sports demonstrations with influence in the city of Quito, Ecuador. The institution required event planning, customer service, communication and public relations, project management, and overall direction.

JVB® Suelos y Muros

The client needed an update to their editorial line and a revision of their logo designed in the late 80s. Part of the requirement was to expand its corporate identity by adding some essential components like signage, truck wrapping, and uniforms, also updating its website.

Pazmiño-Játiva Brokers

The client needed an update to their corporate image, in addition to seeking to create a regulation regarding the use of their logo and graphic elements that would allow them to expand their offices, improve their identity as a company, and engage their collaborators.

Tea Lovers

In this project, our task was to develop a series of innovative concepts for traditional tea packaging that were feasible, economically viable, and increased perceived value.

Musica Viva Philarmonic Orchestra

For this client, we create the corporate identity and a digital brand communication strategy that exhibits all the core values of the orchestra: talent, music, and experience.

Tranquility Health

In this case, the company required a new visual system that transmits tranquility, the work of professional therapists and a new portfolio of services in the central zone of the United States.