AGP Solutions
AGP Soluciones is an engineering company that installs high-tech electrical and electronic equipment for alternative energy and liquefied gas. Its identity began as the reflection of a personal business that, over time, became the main business unit of an organization with more than 15 people. It needed a comprehensive redesign that first ensured the business definitions and then developed its entire visual language on a solid and contemporary brand strategy.
Alicia Treviño International
Alicia Treviño is a public person looking for her name and brand to reach a new level in the world of Real Estate. This agent-broker needed to promote a more professional and corporate image to get a global audience. The brand’s main objective was to achieve a market value that would allow it to be in the eyes of national companies and join their select club of subbrands or teams.
Furthermore, a branch of her business attends international markets, so this project not only had to anchor itself to the American narrative but also break the barriers of language and cultural perception.