TSM® Talent Rewards
Town Square Mortgage is a lender in more than 13 states nationwide. It has more than 140 Loan Officers and Loan Originators who compete month after month to be the best professionals in their niche. The company needed a brand loyalty strategy accompanied by a merchandising plan that would encourage employees to improve their production and boost relationships with their clients.
Lugary Awareness Campaign
Lugary is a Real Estate Broker that started operations in 2021 with five agents in the rooster. After working with their brand, they asked Kreathink to explore the Dallas-Fort Worth market with an advertising campaign. The main goal was to test and improve the brand’s messaging to adjust to the Hispanic audience and connect their brand funnel and customer service.
Terratino Dueño Campaign
Terratino, a company operating in Dallas, Texas, wanted to increase its market share in the Spanish-speaking community. To achieve this, they needed a repositioning and lead generation campaign that would balance emotional discourse with spicy creativity while empathizing with Latin culture. Additionally, the company required reshaping some customer service processes and incorporating communication technologies to enhance its ability to serve high-volume potential customers.