brand strategy

Action plan and tactics powered by social listening.

A data-driven brand strategy aligns your business image with your audience's needs and positions you for market leadership. This process is fueled by advanced social listening.

We provide comprehensive brand strategy services, leveraging advanced social listening to uncover critical insights. Our approach ensures your brand is relevant and resonates deeply with your target audience.

Great for these industries:

Hospitality
Travel
Public & Government
Finance
Investment
Healthcare & Wellness
Consumer Brands
Technology
Retail
Entertainment
Hospitality
Travel
Public & Government
Finance
Investment
Healthcare & Wellness
Consumer Brands
Technology
Retail
Entertainment
Hospitality
Travel

Key Benefits

Real-time

Market Intelligence.

Gain immediate insights into customer sentiment and market trends.

Data

Intelligent Brand Positioning.

Develop strategies grounded in concrete data, not guesswork.

Analytics

Proactive Trend Identification.

Stay ahead of the curve by anticipating emerging market shifts.

Features

Deep Audience Understanding.
We go beyond surface-level demographics. Our social listening capabilities uncover your target audience’s nuanced conversations, sentiments, and needs, providing a comprehensive understanding of their motivations.
Measurable Impact: Increased customer engagement, improved customer satisfaction scores, and enhanced brand loyalty.
Competitive Market Advantage.
Gain a distinct edge by understanding your competitors’ strengths and weaknesses. Our analysis reveals market gaps and opportunities, allowing you to position your brand for maximum impact.
Why it matters: Increased market share, improved competitive positioning, and enhanced brand differentiation.

Proactive Crisis Management.

Identify potential brand threats before they escalate. Our social listening tools detect negative sentiments and emerging issues, enabling you to respond quickly and effectively.
Why it matters: Reduced brand reputation damage, minimized crisis response time, and improved brand resilience.
Data-Driven Campaign Optimization.
Ensure your marketing campaigns are aligned with audience preferences. Our insights inform content creation, messaging, and channel selection, maximizing campaign effectiveness.
Why it matters: Increased campaign ROI, improved conversion rates, and enhanced brand awareness.
Trend Forecasting & Innovation.
Anticipate future market trends and consumer behaviors. Our analysis identifies emerging patterns and opportunities, enabling you to innovate and stay ahead of the competition.
Why it matters: Increased speed to market for new products/services, improved innovation success rates, and enhanced brand relevance.
Enhanced Brand Messaging.
Refine your brand messaging to reflect the genuine voice of your customers. Social listening allows the ability to use the language that your audience uses.
Why it matters: Increased message resonance increased customer engagement with content.
Facebook
Twitter
LinkedIn
Pinterest
Reddit

Examples

Frequently Asked Questions

What is a brand strategy, and why is it important?

A brand strategy is a long-term plan for developing a successful brand and achieving specific goals. It’s important because it provides a roadmap for consistent brand messaging, helps differentiate your business, and builds customer loyalty.

We combine in-depth market research with creative thinking to develop strategies that are not only data-driven but also resonate emotionally with your target audience. We also focus on aligning your brand strategy with your overall business objectives.

Our process typically involves research and discovery, brand positioning, messaging development, visual identity exploration, and implementation planning. We work closely with you at each stage to ensure your vision is realized.

We measure success through various KPIs, including brand awareness, customer engagement, brand sentiment, and, ultimately, business growth. We provide regular reports and analytics to track progress.

We work with a wide range of companies, from startups to established enterprises, across various industries. Our strategies are tailored to meet each client’s unique needs.
Yes, we have extensive experience in rebranding. We can help you revitalize your brand, update your messaging, and create a fresh visual identity reflecting your business goals.

The timeline varies depending on the project’s complexity, but typically it takes several weeks to a few months. We prioritize thoroughness and quality over speed.

Our pricing is customized based on the scope of work. After an initial consultation, we provide detailed proposals outlining the costs and deliverables.

Yes, we offer implementation support, including developing marketing materials, creating brand guidelines, and training your team.

We can help you define and understand your target audience through market research and persona development. This ensures your brand strategy resonates with the right people.

World-class Branding.

Starting at

1,500
One Payment / Installments Available

Brand Strategy

Design a complete plan outlining long-term goals and tactics for building a solid brand.

Include:

■ On-boarding meeting
■ Dedicated Account Executive 
■ Dedicated Creative Team 

■ Brand Core (Business Definitions)
■ Analysis of the current state
■ Market/Niche Research
■ Brand UVP
■ Slogan
■ Brand History or Story
■ Brand Values
■ Brand Positioning Strategy
■ Brand Personality
■ Brand Expression
■ Brand Sense
■ Brand Architecture
■ Metrics and Evaluation (KPIs)

Starting at

2,000
One Payment / Installments Available

Internal Branding

Aligning employees with the brand values ensures they become brand ambassadors.

Include:

■ On-boarding meeting
■ Dedicated Account Executive 
■ Dedicated Creative Team 

■ Brand Core (Business Definitions)
■ Analysis of the current state
■ Market/Niche Research
■ Internal Communications Structure
■ Communications Strategy
■ Media & Technologies
■ Channels Mix (digital & traditional)
■ Tone & Voice (+Protocols)
■ Brand Architecture
■ Personnel Hierarchy
■ Metrics and Evaluation (KPIs)

Not in your budget?
No worries, we can adjust our service to meet your needs.
Schedule a Meeting with an expert