Our design response, in collaboration with the Terratino Marketing team, was a personal branding process defining her personality’s key concepts. Secondly, we conducted a comparative study among professionals in the same business niche to understand and highlight the differentiating aspects supporting the positioning strategy.

The final result was the design of a personal logo, always referred to and framed in the regulations of the main company, the development of a tone and voice for its general communication, and the design of a visual communication plan to influence all traditional channels and digital ones that Joella and her team use. Additionally, we developed a range of marketing activities, including networking events and client appreciation initiatives, to support her business relationships.