Strategic Marketing

Lead the business through synergic work between the sales, branding, and marketing areas/departments to assure a sustained increase in revenue.

Products

Competitors Analysis
Market & Niche Environment
Motto & Manifestos
Global Communications Strategy
Media Mix & Channels Portfolio
Touchpoints by Journey
Funnels
Go-To-Market Plans
Business Vision Statement
Market & Audience Insights
Products & Services Portfolio (mix)
Sales Models
Marketing Operations Strategy
Advertising Strategy
Brand Strategy
Customer Journey
Customer lifetime value analysis
XP Design
analytics & metrics
dashboards design (bi)
Retention programs
loyalty programs
offers & discount strategy

Services

Strategic Positioning

It is a program that allows entrepreneurs or businesses to clarify and focus their marketing activities (such as a product launch or activation) to position or reposition the brand's value promise.

Advertising Campaigns

These projects (conceptualization, design, and go-to-market plan) can go from an advertising campaign or social media actions to a social event to support the business efforts to increase market share. The most important goal: grow the brand's community.

Marketing Plans

These blueprints align resources to improve the effectiveness of go-to-market investments. We analyze and improve the services/products portfolio and synchronize the company definitions, branding, and sales goals with the market dynamics to increase conversion rates.

B2B & B2C Strategies

We specialize in understanding customer journeys and also determining why they are B2B or B2C. This service allows businesses to create differentiated touchpoint strategies in their marketing or sales plans.

Remarketing & Loyalty Programs

We work on designing customer service structures that reestablish relationships with negative experiences, collecting reviews, scheduling activities for recurring customers (loyalty), offers and discounts strategies, and referral programs.