Terratino Dueño Campaign
Terratino, a company operating in Dallas, Texas, wanted to increase its market share in the Spanish-speaking community. To achieve this, they needed a repositioning and lead generation campaign that would balance emotional discourse with spicy creativity while empathizing with Latin culture. Additionally, the company required reshaping some customer service processes and incorporating communication technologies to enhance its ability to serve high-volume potential customers.
Alicia Treviño International
Alicia Treviño is a public person looking for her name and brand to reach a new level in the world of Real Estate. This agent-broker needed to promote a more professional and corporate image to get a global audience. The brand’s main objective was to achieve a market value that would allow it to be in the eyes of national companies and join their select club of subbrands or teams.
Furthermore, a branch of her business attends international markets, so this project not only had to anchor itself to the American narrative but also break the barriers of language and cultural perception.
Sociable loans
For “Sociable Loans”, we developed a presentation and graphic style that communicates efficiency and accessibility in the lending sector. This design reflects the company’s vision of providing simple financial solutions, using calm colors and clear graphic elements to convey confidence and professionalism, supporting its goal of being a reliable ally in the financial management of its clients.
Terratino Brand
El Territorio Latino (The Latin Territory) is a company that started as a Real Estate Broker. Over time, it created a space where clients and agents could exchange information, prepare their way to buy and invest in a property, and finally build a long-term relationship that generates not only more outstanding transactions but loyalty to a brand within a market that, sometimes times it is overlooked in the United States.
The need was to integrate all the business units in one place and convert Terratino Real Estate into Terratino Multiservicios with the promise that each family could find accessible services that simplify their lives, all in the same place.
Fundity Capital
Fundity Capital needed to establish a powerful business image quickly to raise funds from private investors. The company specializes in funding loans for out-of-the-market homebuyers. One of the owners has a professional background as a trader and loves the idea of cryptocurrencies. The other owner is passionate about technology. We used these concepts as a starting point for designing and developing the project.
Paredes & Asociados
A law firm in Quito, Ecuador, celebrated its 20th anniversary of serving corporate cases and business-to-business related matters. They wished to update their image to align with the inclusion of a new generation of lawyers. In partnership with the World Trade Center brand, they aimed to look trendy and international.
TrendoMarket
Trendo Market was a magazine that showcased trends and market research towards business innovation. As an experiment, it was founded to be a medium for our clients to advertise themselves to a creativity-minded audience.
La Metro Brand
After 29 years of history, the Instituto Metropolitano de Diseño (Quito, Ecuador) needed to reflect a new vision: A world that evolves based on education and talent management. The academic center is the first -and only- design-specialized institution in the country, and that added significant complexity to the challenge: a design for designers.
Design Thinking Social
La Metro planned to be part of one of Ecuador’s most influential design events called Cromía. For that event, the university authorities wanted to show every achievement of the last five years with a social context that shows why Design must be a part of people’s lives.
Metro Design Week
The Metro Design Week is an annual event that includes conferences, exhibitions, workshops, artistic and sports demonstrations with influence in the city of Quito, Ecuador. The institution required event planning, customer service, communication and public relations, project management, and overall direction.