We solved this project through an in-depth study of similar platforms, doing a general mapping to find the fundamental differences between competitors. With this niche report plus usability research, our proposal was first to define the brand with a solid, contemporary Branding strategy with an attractive visual language for millennials.

Later, we worked on developing a style manual that allowed the entire organization (including investors, project managers, and developers) to feel the power of a brand whose mission is to create influencers from the professional world rather than from the lifestyle.

Finally, together with the technology team, we developed the entire interface, transitions, and other components that allowed this web app to be more than an MVP and faithfully demonstrate the ability to create a community with high engagement.