Case Study

JVB® Suelos y Muros

The client needed an update to their editorial line and a revision of their logo designed in the late 80s. Part of the requirement was to expand its corporate identity by adding some essential components like signage, truck wrapping, and uniforms, also updating its website.

Our design response focused on developing a modern graphic line that reflects the values of civil engineering, with a palette of cool colors and contrasting details that reference the materials used in construction work. We also added new technologies to the website that allow the company to track the interests of visitors and adapt communication to meet the needs of its target audience.