TSM® Houston Branch

Case Study

TSM® Houston Branch

Graphic Design, Identity Building, MarketingCollaterals

TSM Mortgage required a comprehensive corporate identity extension specifically tailored for their Houston branch. The primary need was to maintain the overarching brand integrity of the parent company while establishing a localized, high-impact presence in a competitive market. They needed a cohesive suite of materials—ranging from physical business cards and stationery to digital social media assets—that would project professional reliability and localized expertise to prospective homeowners in the Houston area.

We applied our D4B methodology to ensure this branch extension felt both integrated and unique. Utilizing a Design Canvas, we developed a robust visual identity system that included branded PowerPoint templates, professional letterheads, and marketing flyers optimized for high conversion. Our team executed the web design and developmentof a dedicated landing page, ensuring a seamless user journey from digital awareness campaigns on Facebook to direct contact. By architecting a clear marketing playbook, we empowered the Houston team with a unified branding platform, allowing them to deploy consistent messaging across all touchpoints with strategic clarity and professional excellence.