Brand Intellect

This section includes the history, values ​​, and definitions that describe Kreathink’s personality, work, and expertise. It will also shows how I manage the image and the actions that the audience should observe.

Brand History

Kreathink® began operations in Quito, Ecuador, in 2008 with the idea of ​​a Design and Architecture studio that would meet the needs of clients in reference to commercial interior spaces, developing graphic design and advising on corporate identity strategies.

By 2013, some of its clients included Pepsi® Co., Clarín®, Green Peace®, ESPN® Latin America, American Express®, Orange® Spain, among others. Its founder, Jorge Luis Valverde, used Kreathink® for the publication of the book “From Entrepreneurship to Microenterprise” by the Spanish Academic Publishing House for the European Community, a book that deals with the influence of Design in the evolution of companies and its ability to accelerate businesses with Branding strategies.

In 2015, Kreathink® became a Branding Studio Specialized in Corporate Image, serving larger-scale projects that required market research, visual communication systems, brand strategy development, design and execution of advertising campaigns, and finally evaluation and assessment of brand positioning in the market.

Some of the companies successfully served were Casa Brasil®, Only® by Exofrut®, Fundación Terranueva, IMDQ, Coperor Capital®, InterRe®, Tranquility Health®, Berkeley® Music School, TexCaz®, Sterling Treaty Re®, among others. The company has exhibited work at important fairs and conferences in Latin America such as Cromía, Innova 2017, MetroDesignWeek, UPCycling, SID8, International Design Congress, Networking DC, and Diseño en Palermo by the University of Palermo.

In 2018, Kreathink® is anchored to economic groups to develop businesses, brand strategies, execute advertising activities and implement marketing plans for holdings, product lines and build strategic alliances.

Until this year, Kreathink® and some of its collaborators have obtained professional recognitions such as the First Prize to the Brandbook of the Central Society of Architects (Argentina), the Official Mention to La Metro Identity: Brand of the Metropolitan Institute of Design by the Ibero-American Design Biennial (Spain), and the CSS Design Award of August 2016 with Kreathink® Website.

In 2022, Kreathink® opens its commercial office in Dallas, Texas, United States, with the intention of strengthening operations at a regional level to provide Design, Strategic Branding and Business Design services focused on entrepreneurs and Small and Medium Enterprises (SMEs).

Kreathink® is currently expanding operations from Cheyenne, Wyoming, in the United States, to serve clients throughout the Americas and is seeking connections in Europe that will allow it to establish itself as an organization specialized in Branding and Business Design that solves its clients’ market positioning problems.

Brand Values

Our brand values constitute the meaning that we want our work to have. Therefore, our brand values reflect what’s fundamentally important to us and our collaborators.

Awareness

We stay updated on design, branding, and client needs, including emerging trends and cultural shifts. This helps us create relevant and impactful work tailored to our clients’ goals.

Precision

We pay close attention to every detail, ensuring our work is flawlessly executed and aligned with our client’s objectives.

Creativity

We believe in the power of original ideas and creative thinking to inspire, engage, and captivate audiences.

Curiosity

We constantly learn, experiment, and evolve, which keeps our work fresh and relevant.

Empathy

We are approachable and easy to work with, creating a warm, welcoming environment for our clients to understand their reality.

Passionate

We genuinely care about the success of our clients and are passionate about helping them achieve their goals through powerful branding.

Brand Positioning

Objective

To establish Kreathink as the go-to branding and digital solutions partner for innovative businesses to help them build cohesive, future-proof brand identities and accelerate their growth.

Internal Vision

Kreathink must be a complete business ecosystem that benefits itself and its clients. By “comprehensive,” we mean that it should encompass and understand every possible business process detail, including ideas, strategies, organizational charts, workspaces, digital environments, out-of-office activities, printed materials, and transactional systems.

Our internal vision for Kreathink is for it to act as a business designer (human-powered and technology-accelerated) that drives growth through creative thinking and logical organization.

Tactics

Comparative Advantage

Kreathink is a seamless blend of human-centered strategy
and cutting-edge technology.

Unlike competitors focusing solely on creative assets or purely tech-driven solutions, Kreathink combines the best of both worlds. Our award-winning branding experts work closely with clients to craft tailored strategies that deeply understand human behavior, business challenges, and market nuances. Meanwhile, our advanced AI systems and technology platforms support these strategies by optimizing workflows, automating tasks, and offering data-driven insights that enhance decision-making.

This synergy between human insight and technological innovation allows Kreathink to deliver more personalized, efficient, and scalable solutions. 

Market/Niche Space

Branding plays a critical and increasingly sophisticated role across industries as businesses realize the value of a strong, cohesive brand in an intensely competitive marketplace to create meaningful connections with customers, build trust, and drive long-term loyalty.

Branding niche services are strategic processes that touch on brand identity, positioning, messaging, storytelling, and customer experience. The branding market spans various industries, including retail, technology, healthcare, finance, and consumer goods, each demanding industry-specific knowledge to tailor brand strategies effectively.

The shift towards brand transparency and corporate social responsibility has transformed branding from a primary marketing tool to a fundamental element of a company’s overall mission and values, aiming to achieve higher customer retention and a stronger market position.

Kreathink’s Ecosystem

Kreathink functions like a living organism, with the commercial department as the nucleus driving strategy and growth. The administrative department acts like the cytoplasm, maintaining stability and coordinating essential processes. The production department serves as the mitochondria, generating energy and output for creative ideas.

All departments work together to ensure Kreathink thrives and grows in an environment that connects freely and surely with other cells (companies) to help them improve, develop, or connect to others and create new business ecosystems.

BP#2: Mid-size Companies

The ideal buyer persona for Kreathink is a mid-sized company experiencing growth and already has a strong presence in its industry. A forward-thinking management team leads this company and values consistency in its messaging and visuals across various platforms. They seek expert branding, design, and marketing guidance to enhance their competitive edge and streamline their internal processes. This buyer is comfortable with technology and is eager to adopt innovative tools to improve brand management and communication.

They are focused on long-term growth and aim to align their business image with modern, industry-leading standards, ensuring a cohesive and impactful presence across all channels while optimizing workflows.

BP#1: Entrepreneurs

The ideal entrepreneur buyer persona for Kreathink is a driven, visionary business owner in the growth stage of their startup or established company. They are passionate about building a solid brand and understand the importance of aligning their business image with market trends and customer expectations. This entrepreneur is tech-savvy, open to innovation, and seeks expert guidance in branding, design, marketing, and technology to elevate their business.

They value strategic thinking, creative solutions, and efficient tools that streamline their operations, allowing them to focus on scaling their business. Confident yet pragmatic, they always look for ways to stand out in a competitive market and position their brand as modern, professional, and memorable.

Internal Audience

Kreathink’s internal audience is young, dynamic, innovative professionals and forward-thinking individuals driven by creativity and a passion for cutting-edge solutions. These professionals are tech-savvy, comfortable with digital tools, and eager to explore new methods and ideas in branding, design, and marketing. They thrive in a fast-paced environment, value autonomy, and enjoy collaborating on projects challenging the status quo.

With a strong entrepreneurial spirit, they are motivated by the opportunity to contribute to meaningful work that impacts both clients and the industry. They seek continuous learning and professional growth, and align with Kreathink’s commitment to innovation, modernity, and pushing creative boundaries.

Strength and Opportunities

Kreathink combines branding, design, marketing, and technology expertise to offer comprehensive business solutions. With over 15 years of experience and an award-winning team, it’s a trusted partner for businesses. Their client-centric approach ensures personalized branding strategies and high-quality results.

Kreathink has significant growth opportunities by expanding into new markets and industries, especially as businesses prioritize digital branding and marketing. The increasing demand for AI-driven solutions allows us to highlight our unique Kreatina AI feature. Partnerships with web development firms and PR agencies can enhance its offerings. Additionally, Kreathink’s expertise in organizing brand information positions it well to meet the rising demand for brand transparency and drive further success.

Personality

Kreathink® is a challenger who embodies bold and rebellious professionalism that disrupts the status quo and challenges conventional thinking. We are driven to innovate and provoke change, positioning ourselves as daring alternatives to traditional industry norms. They empower their audience by offering something different and structured, focusing on revolution and innovation. We attract passionate, forward-thinking audiences motivated by transformation and inspired by ideas that question standards.

Attitude

Bold, rebellious, assertive, confident, daring, energetic, non-conformist.

Hobbies

Storyteller, technology exploration, problem-solver, public speaker, travel and cultural exposition, and writer.

BRAND EXPRESSION

Our brand values constitute the meaning that we want our work to have. Therefore, our brand values reflect what’s fundamentally important to us and our collaborators.

Brand Territory

Kreathink®’s territory exists at the intersection of Branding, Design, Technology, Marketing, and Business, offering a holistic approach that empowers companies to build a robust ecosystem that inspires, connects, and evolves with the market. Our deep understanding of business dynamics allows us to create brands that are not only visually compelling but also aligned with our client’s growth objectives.

We drive innovation, simplify complex brand processes, and provide businesses with the tools and strategies to communicate their value clearly and confidently to the world. Kreathink’s territory spans the entire brand journey—from ideation to execution—pushing boundaries and delivering meaningful results, all while stimulating growth, trust, and long-term success for every client.

Tone and Voice

Provocative, fearless, and direct. We often speak with acquaintance and passion, urging our audience to wake up and embrace change.

We work with fearless brands

Hello, we are Kreathink®.
What can we help you with?”

Great to have you here today

Let’s change the game…

Visual Expression

Kreathink is a brand that blends retro and modern elements, offering a unique sensory experience that evokes nostalgia and creativity. It is perceived as innovative and sophisticated, with a clean and vibrant design that appeals to both the classic and contemporary. The brand conveys a sense of professionalism, attention to detail, and emotional connection, standing out for its ability to combine tradition with freshness in every aspect of its identity.

Brand Sense

Our brand communicates through all senses, not just words. Some research suggests over 85% of our impressions are nonverbal, forming closer emotional connections with our audiences.

Taste

Kreathink conveys the essence of artisanal coffee, carefully selected and prepared, with flavor notes that combine tradition and innovation. It can be imagined as a dark, strong espresso, representing the brand’s solidity and clarity, but with an unexpect

Touch

The logo and brand design suggest a smooth texture with a slight relief, resembling the feel of 3D-printed typography or high-quality materials like matte acrylic. This communicates solidity and elegance, creating a tactile experience that reflects durabi

Sound

The sound evoked by this brand can be perceived as a rhythmic and clean click, similar to that of a mechanical keyboard or a typewriter. These sounds represent productivity, precision, and a connection between the old and the digital, reinforcing the idea

Scent

Kreathink evoke a fresh and nostalgic aroma, like a blend of vintage paper with modern notes of ink or polished wood, associated with creativity and artisanal design. This scent recalls creative spaces such as design studios or modernized libraries.

Sight

The brand conveys a strong visual impact, thanks to its minimalist yet bold design. The choice of a solid black name on a clean background reflects professionalism and clarity. Its retro-modern approach evokes a sense of nostalgia with a vibrant and conte