We approached this project by applying our D4B methodology, starting with a Dream Canvas to understand the company’s legacy and project it toward a high-impact aesthetic. We executed a visual identity refresh to provide legibility and strength, followed by the web design and development of a platform optimized for user experience. Through a Business Design architecture, we reorganized their services and corporate values, integrating a Marketing Playbook that positions their “Human Engine” as the key differentiator, ensuring service delivery with strategic clarity and an efficient contact funnel.