Include:
■ On-boarding meeting
■ Dedicated Account Executive
■ Dedicated Creative Team
■ Brand Core (Business Definitions)
■ Analysis of the current state
■ Market/Niche Research
■ Brand UVP
■ Slogan
■ Brand History or Story
■ Brand Values
■ Brand Positioning Strategy
■ Brand Personality
■ Brand Expression
■ Brand Sense
■ Brand Architecture
■ Metrics and Evaluation (KPIs)
