Include:
■ On-boarding meeting
■ Analysis of the current state
■ Market/Niche Research
■ Advertising Strategy
■ Big Idea & Messaging Matrix
■ Keywords
■ Tone & Voice (+Protocols)
■ Advertising Creatives
■ Channels Mix (digital & traditional)
■ Funnel Design
■ Budget and ROI
■ Metrics and Evaluation (KPIs)