Case Study

Paredes & Asociados

Identity Building

A law firm in Quito, Ecuador, celebrated its 20th anniversary of serving corporate cases and business-to-business related matters. They wished to update their image to align with the inclusion of a new generation of lawyers. In partnership with the World Trade Center brand, they aimed to look trendy and international.

Our response was a dynamic but retro-styled logo with some graphic elements that resemble how lawyers resolve a case. The earth colors helped to bring consistency and soberness to the new brand feeling, and the geometric elements accentuated the rigorousness of law.

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