Design Thinking Social

Case Study

Design Thinking Social

Advertising Campaigns, Graphic Design

La Metro planned to be part of one of Ecuador's most influential design events called Cromía. For that event, the university authorities wanted to show every achievement of the last five years with a social context that shows why Design must be a part of people's lives.

The response was to create a space with the “solid faces” of geometry used to generate a malleable grid that adapts to the liquidity of human circulation. Also, the central concept exposes how the sciences can help structure and shape society non-intrusively.