The central concept behind Kreathink®’s logo is to create a brand that is easily recognizable and understood at a glance. We love that industrial style that conveys hard work, innovation, and technological development. The name itself aims to describe everything that our organization stands for. The style is minimal, with a powerful use of black, and the typography is a classic grotesque font that communicates tradition and quality.
MODERN
FEARLESS
ENTREPRENEUR
Our work is modern and fearless, reflecting the spirit of entrepreneurs and innovators. We push creative boundaries to deliver impactful, future-focused branding solutions that empower businesses to succeed.
We approach our work pragmatically, guided by research and a deep understanding of market trends. Our conscious decision-making ensures that brand strategies align with client needs, balancing creativity with real-world business objectives.
Our workflow involves experimentation and learning from each project to refine our methods and strategies, enabling us to adapt quickly, stay innovative, and focus clearly on delivering high-impact designs.
We ensure a consistent visual identity by aligning all images, styles, and plans with the latest technology. This results in a strong brand presence across all platforms, supported by a solid design and organizational foundation.
This palette, as a whole, signals a brand that balances emotion and logic. While black and gray communicate stability and control, cyan and white emphasize creativity, innovation, and transparency.
This palette creates an overall feeling that Kreathink®, a forward-thinking company, is both powerful and creative, offering structured solutions that are clear, simple, and easy to implement.
Power
Sophistication
Authority
RGB: 0 0 0
HTML: #000000
CYMK: 100 100 100 100
Neutrality
Balance
Dependability
RGB: 109 110 113
HTML: #6d6e71
CYMK: 58 49 46 15
Innovation
Clarity
Optimism
RGB: 60 212 247
HTML: #3cd4f7
CYMK: 60 0 5 0
Oswald is a professional, condensed sans-serif typeface specifically reworked to excel on digital screens. It is a modern take on the classic “Alternate Gothic” style, featuring a tall x-height and narrow letterforms that make it exceptionally space-efficient for web layouts.
KREATHINK®
KREATHINK®
KREATHINK®
KREATHINK®
KREATHINK®
KREATHINK®
Abc
Oswald is a variable font. Designed by Google® Inc.
Clearspace is defined as the area around the logo that is free of other elements (including page or other surface edges). A clearspace of a “e” prohibited and “th” restricted from the logo is recommended.
These are pivotal for ensuring the adaptability and effectiveness of a brand across diverse platforms. These variations enable seamless integration on digital screens, print materials, merchandise, and promotional items, ensuring clarity and impact at various sizes and orientations.
This logo size scale is the specific guideline for reproducing our symbol over any surface depending on available white space. These compositions should be selected based on two criteria: Readability, given by the media, and the reproduction or printing process chosen.
Primary Color
Secondary Color
Seasonal Color
Greyscale
White
Black
Primary Color
Secondary Color
Seasonal Color
Greyscale
White
Black
Every application of our logo should strengthen and reinforce the organization’s positive image. The logo is a fixed design element that may not be edited, but the color composition may change depending on background images, colors, or materials.
White
Primary
Secondary
Seasonal
Compress
Expand
Blur
Borders
Skew
Flip
Arbitrary Rotation
Crazy Colors
Incomplete
Art Filters
Shadows
Outlines