Brand Communications

Include:

■ On-boarding meeting
■ Brand Core (Company Definitions)
■ Unique Value Proposition or USP
■ Brand Values
■ Universe & Audience
■ Storytelling Strategy
■ Communications Strategy
■ Channels Mix (digital & traditional)
■ Channel Intensity
■ Monthly Contents Plan (organic)
■ Communications Playbook
■ Metrics and Evaluation (KPIs)